How to Find Clients, Close the Deal
& Build a Thriving Practice
Learn How to Build and Run a THRIVING Practice
So You Can Have More Income, More Freedom, and
Be Considered An Expert and Leader In Your Community and Industry!
Hi, my name is Michelle Nightengale and I’m the founder & CEO of the Global Institute of Wellness Entrepreneurs and creator of the Practice Success Business School program.
Here’s the Deal: Most Health and Wellness Practices
Just Aren’t “Built to Succeed”
As a health or wellness professional, you’re deeply committed to helping others and creating positive change in the world. You’re smart, you have a lot to offer your clients, you’re super-motivated, and you love what you do.
But right now, the clients just aren’t coming in as quickly as you’d like. You don’t know what marketing strategies to focus on or what to implement to get ideal clients NOW. And the stress is killing you.
There’s no shortage of people or programs offering to show you how to build a successful business. The problem is, they’re NOT designed specifically for health and wellness professionals. Instead, you get “tricks” which work temporarily at best, or just single parts of the system, but no one ever really connects the dots. Or they give you strategies which DON’T apply to a health and wellness business at all!
Most health and wellness practices just aren’t set up for success. You spend all your time offering services and generating new leads. Only to be left exhausted, frustrated, and poor!
“I’ve learned more in the last 3 days than I have in the last year!”
“I was at my lowest point and a hair’s breadth away from throwing the towel in. Desperate, I contacted you (a total stranger) for help, fully expecting to be knocked back or ignored. But you said yes!!
And not only did you say yes, you really took an active interest in me personally, to tailor the advice given. You then turn out to be THE person to go to for building a therapy business!
You have a great way of making it simple to understand. You also have a fantastic way of getting the message across. That’s a real rarity, and as you know, there are loads of people that are wanting this kind of clarity.
I have learned more in the last 3 days than I have in the last year! I’m loving that too 🙂 I am more excited now than I have ever been.”
Build and Run a THRIVING Practice
In Just a Few Hours a Day
Health and wellness is different, and you know it.
I want to teach you how to build a practice in a way that gives you more income and freedom while allowing you to remain deeply in service and fully committed to your clients’ wellbeing.
When it comes to building a thriving health and wellness practice, you need two things:
- The right strategies that work for YOUR type of business
- The right system that’s simple, proven and easy to follow
“I really appreciate all the resources you share!”
“I finished reading your book – it is marked up like crazy – so much great and practical info. I really appreciated the way you broke each suggestion down into do-able steps and all of the resources you shared.
“A simple and easy-to-understand guide.”
“Michelle’s book Boost Business Online is a simple and easy-to-understand guide that anyone can use to attract more clients through low-cost online marketing methods.
Learn the Clear, Proven, 5-Step Plan to Build a Thriving Practice
and Create Positive Change in the World in GIWE’s
GIWE’s Practice Success Business School is a 5-module training program designed to show you exactly how to attract your ideal clients easily, without struggle, end the feast-or-famine cycle in your practice and finally build a thriving practice.
Here’s just a sampling of what you’ll discover when you enroll in GIWE’s Practice Success Business School:
Module 1: Creating an Irresistible Offer
- How to figure out who your ideal clients REALLY are
- Clear, simple ways to make your marketing message crystal clear and irresistible
- The step-by-step process to become your ideal client’s problem solver
- Craft irresistible packages and offers that make your ideal prospect say yes!
- Plus much more
Module 2: Creating a Client-Attractive Website
- Keys to branding your website so it’s magnetic to visitors
- Subconscious red flags that cause visitors to click away
- What is a freebie, where does it go and why is it so darn important
- What to look for when hiring a designer and when is it time to fire them
- Why you must blog and how to set it up so it drives you up in the search engines
- How to create a blogging strategy that isn’t stressful and grows your practice
- How and why you should integrate the blog with other marketing strategies
- Plus much more
Module 3: Generating Pre-Qualified Leads Already Interested in What You Offer
- How to generate the best quality leads and stop wasting time on tire-kickers who will never hire you
- How to tap the power of social media for a fast start
- How to create real connections on social media
- What is a joint venture and why partnering must be a core strategy
- How to attract joint venture partners (and when to say yes and when to say no)
- Basics of video marketing
- How to integrate video with other tools and strategies
- What red flags to avoid when creating video campaigns
- The basics of a signature talk and why you need one
- 3 ways to use speaking to build your practice
- Plus much more
Module 4: Following Up for More Clients & Consistent Income
- Why you must have an e-mail newsletter (A.K.A e-zine)
- How to create an e-zine that complements your brand and gets read
- What are the highest ROI sections of the newsletter
- Article marketing basics
- Repurposing articles for list building and profits too
- How to write your articles to take advantage of keyword marketing
- How to use simple postcards to boost the impact of all of your marketing
- How to integrate direct mail with all of your other marketing strategies
- How to use simple greeting cards to build strong relationships and follow up without being sales-y
- Plus much more
Module 5: How to Create Programs and Packages So that You Close the Sale More Often
- How to create programs and packages that so that you close the sale more often
- How to set up the initial appointment or session so clients come to you, asking about what you offer
- The exact process for getting prospects to sell themselves on becoming a client
- The exact script and process for the soft close – Never feel sleazy or sales-y
- The secret to getting them to sign up on the spot, rather than going home to “think about it.”
- Plus much more
“Michelle is a marketing maven!”
“Michelle is a marketing maven! Boost Business Online is full of tips, tools and treasures that are simple and strategic. I’ve added this book as a MUST READ for the members of the National Association of Christian Women Entrepreneurs. Bravo Michelle! Thanks for helping us all to boost our business online!”
“Thank you! You get it!”
“Thank you! You get it! You really understand marketing for professionals. I really appreciate the advice and strategies you shared with me. You’re amazing!”
Here is Exactly What You Get When You Enroll in GIWE’s:
Core Curriculum Training Calls (Value: $997)
The curriculum consists of five online training workshops held in a live video/webinar format covering all 5 modules above in depth. Michelle will share the most important high-ROI strategies for your practice.
You’ll receive all 5 training calls (one each week) in downloadable MP3 format.
Templates, Scripts, Checklists, Examples & More! (Value: $500)
It can be hard to know exactly what to do or where to start. To support your success, we’ve assembled specific templates, scripts, checklists, examples and more.
These will save you HOURS of time! We take all of the guesswork away to eliminate overwhelm and make implementing easy for you.
Preferred Vendors & Resources (Value: $497)
It’s so easy to waste hundreds of hours and thousands of dollars on resources, tools, and vendors that don’t work or deliver as promised. The GIWE Resource Rolodex with referrals to over 100 of the best companies on the web in over 50 categories for website design, CD and DVD duplication, merchant and cart accounts, logo design, article databases, podcast databases, audio recording, teleconference recording, fulfillment houses, virtual assistants, Internet marketing and more.
When you Enroll in GIWE’s Practice Success Business School
You Also Get These Amazing Bonuses:
6-Figure Practice Success Map & “Choosing a Niche” Starter Kit (Value: $197)
You’ll receive a copy of our 6-Figure Practice Success Map outlining your new, step-by-step plan to transform your practice this year. This map has proven invaluable by providing a simple and clear overview of the “Big Picture.” Tape it to your wall for easy reference and to keep you on track!
GIWE Mentor Program Membership (Value: $197)
The 12-month GIWE Mentor Program is our annual membership program which focuses on a different, practice-building theme each year. (This year, we’re focusing on building your practice with a book.)
You’ll receive your membership package within 15 business days of enrolling in the Practice Success Business School. (International orders may take longer.) However, you’ll have immediate access to your downloadable benefits as soon as you join!
Closing the Deal Cheatsheet (Value: $97)
You can do all the right marketing, but if you can’t close the sale, why bother?
This cheatsheet is included in your program so you can have it by you each and every time you have a closing the deal conversation.