A few weeks ago, I sent you the link to our article “10 Tips for Attracting Affluent Clients.” A primary focus here at GIWE is providing you with concrete, actionable steps you can take to build a thriving practice and create more positive change in the world. (Yes, we’re really serious about it.)
But often, just reading how-to’s isn’t enough. It still seems like a pipe dream and we wonder if we can really do that. After all, clients won’t pay $X…
Well, I’d like you to meet the $10,000 nutritionist, Tanya Zuckerbrot. According to her website FFactor.com, she’s a registered dietician, creator of the F-Factor Diet and author of “The Miracle Carb Diet.”
I recently came across Tanya’s profile when she was featured on Yahoo’s Shine under the heading “Meet the Woman Behind NYC’s $10,000 Diet: F-Factor’s Tanya Zuckerbrot.” The profile highlighted the $10,000 fee that clients pay for her nutritional counseling program.
The lesson is: regardless of your specialty, there IS a way to “country club” your business and attract high-end, affluent clients. You CAN build the practice and life of your dreams. (And no, you DON’T have to live in a major city like New York City to make it big.)
3 Tips for Building a Lucrative Practice
1. Create Your Own Unique, Branded System
Clients don’t want to pay high fees for the same old, same old. They want what’s new, different and unique. They also want exclusivity.
Chances are, you have your own, unique approach to helping your clients and patients solve their health problems, that you go through the same general process every time you work with them. Document those steps. Focus in on what makes it unique and how you uniquely help your clients. Then name it.
Voila! You now have your own unique, branded system.
2. Write a Book
As I detailed in my article “Thinking of Writing a Book? 6 Ways a Book Will Build Your Business,” books leverage your time and expertise and create positive media opportunities. Authors are viewed as experts – and clients want to work with experts!
So if you’ve been thinking about writing a book, don’t put it off. Yes, just the idea can seem completely overwhelming. I know; you don’t have time to write your book!
Actually, there are lots of ways to get your book done, even with a busy entrepreneur’s schedule. You don’t even actually have to do any of the writing yourself. You can turn your material over to a ghostwriter and have them write it for you. Or you can dictate the rough draft of your book, your notes, etc. and turn it over to a ghostwriter/editor to get that book done.
The bottom line is that if you really want to do it, there are lots of ways to get your book done, WITHOUT putting your business on hold or giving up your personal life.
(And there are plenty of publishing options too: everything from traditional publishing to self-publishing to hybrid publishing models. But that’s another article for another time.)
3. Pursue Positive Media Attention
Yes, you can get positive media attention for your business. In fact, it’s pretty easy to get positive media attention at the local level. (Getting on a national TV show though is a bit trickier and not recommended if you’ve never had any previous media experience.)
So why bother doing this? Because the currency of our culture today is celebrity. Celebrities are recognized, respected and sought after. Celebrities are often given expert status, even when they’re not really experts in anything!
And potential clients are much more willing to pay higher fees to the “celebrity nutritionist” than they are to “Plain Jane Nutritionist” who lives just down the street. Celebrity creates a mystique all its own.
So don’t disappoint them. Become a celebrity!
Supporting you for your success,
Founder & CEO
P.S. I hope you find this helpful. Please let us know what you think by commenting on the end of this article!