It’s almost become common practice to assume we’ll have a bad season when summer rolls around. It’s the dreaded summer slump. Kids are out of school, families are on vacation and everyone’s usual schedule is, well, out of whack. Clients miss or...

I used to freelance as a copywriter, someone who writes the marketing copy for e-mails, sales letters, brochures, etc. In order to get jobs, I bid very low prices for different projects. Unfortunately, I found myself actually working for less than...

One of the first steps in building a successful practice is to build a list of highly targeted, ideal clients who have already expressed in an interest in what you have to offer. This is a core part of practice success. I can’t stress enough how...