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first-tweetWith everything you have to do, has social media just become ANOTHER task on your never-ending to-do list? Do you wonder just how much social media can really contribute to your business?

(Yeah, me too.)

But as someone who knows a thing or two about online marketing, I know just how important social media has become. Facebook and Twitter have literally become a part of the very fabric of the Internet.

As health and wellness professionals, we can’t afford the opportunity to possibly save a life. (Yes, really.)

A successful practice is all about the client. So developing rapport and relationships with them is critical.

Google statistics indicate that over 70% of people begin their research online when making a buying decision – usually well in advance of making that decision.

Social networking allows health and wellness entrepreneurs to deeply engage and connect with the community and their colleagues. Social networking sites are an incredible platform for educating clients, raising awareness for health issues and offering a forum to connect and collaborate.

Most importantly, it gives clients a voice.


3 Reasons Why Social Networking Is Not a Waste of Time

1. Offers Valuable and Real-Time Health Information to Guide Clients

According to the Pew Internet and American Life Project and the California Healthcare Foundation, a 2010 Pew Internet Study found that “…online resources, including advice from peers, are a significant source of health information in the U.S.”

Your clients are already online searching for health information. As a health and wellness professional, you can help guide them by sharing valuable, accurate and real-time data.

Sites like, and are just a few of the trusted and well-respected sites people rely on every day to stay informed and help them made educated decisions in their best interest.


2. Establishes a Relationship with Clients

Like you, your clients are more well-informed and tech-savvy than ever. They want a true partnership with their healthcare professionals and their medical records at their fingertips.

Just look at the community: They are serious about better, closer client care.


3. Social Networking Has Changed the Rules. Can Twitter Help Save Lives? reported the Aug. 25, 2011 conversation between @EmoryHealthCare and @MatthewBrowning when he turned to Twitter for help when his wife’s grandmother suffered a ruptured aorta:


Emory Health Care responded:


Just 16 minutes later, at 11:41 AM, his grandmother was on a helicopter to Emory University Hospital in Atlanta.


While the patient didn’t make it, the incident proves that social media technology offers new life-saving opportunities that didn’t exist just a few short years ago.

Social networking is not going away. It’s only becoming a more interwoven into the fabric of our very lives.

To help others, you must go where they are. And they’re on social media.

Michelle NightengaleSupporting you for your success,
Michelle Nightengale
Founder & CEO

P.S. Do you know of any stories about how social media was used to help someone? How are you using social media?